Going Green as a Food Producer

Are you a food producer looking to reach new markets? Looking at how you can create a more sustainable product might be the answer. But going green as an food producer can come in many forms. We at ecofy have generated a few ideas for you. Take a look and you might be surprised what could work for you.

Option 1: Put sustainability at the core of your product right from the start

Green & Blacks makes its chocolate from all organic and fair trade-sourced ingredients. Right from the beginning all their chocolate was organically sourced. They incorporated sustainability into all aspects of their business, from sourcing to operations.

Green & Blacks

It’s even wrapped up in their name. Green symbolises their strict organic principles and black well that represents the intensity of the delicious first sample. Their Maya Gold chocolate bar became the first-ever chocolate bar in the UK to be given the FairTrade mark. Of course where they led others followed.

“Fairtrade and organic was in our DNA. It helped we didn’t know how successful it would be, because we just followed our instincts and had fun. Otherwise I might have done things differently – and it might not have been so successful.” -Jo Fairley (Founder)

Option 2: Look at your product and see if you can tweak it to be more sustainable

So you already have a good product that is selling well but with a little tweak why not make it great. Maybe you make yummy bread but you really have no idea if the ingredients you use are organic, why not look into this. Or source them from a local producer so they use less food miles when travelling to you. Alternatively, examine your packaging. Is it recyclable? Does it contain any chemicals that may be affecting the overall taste of your product? Reducing the volume and toxicity of the waste your product is wrapped in could result in big improvements for our environment. And the quality of your product too.

Option 3: Shout about your product’s greenness 

White’s was founded way back in 1841 in County Armagh. I’m pretty sure their products have always been organic but they haven’t always included it front and centre on their products. I recently stumbled across their product while looking for a replacement home-grown cereal. It was shouting about its ‘organicness’ thanks to its 2014 rebrand which aimed to reflect more their heritage, expertise and natural ingredients. And it’s not just making claims either.  Many of their products are UK Soil Association certified, a fact which is right there on the front of their packaging.


They have made it easy for me to make a yummy green food choice. The fact that the cereal section of my local supermarket is bursting with White’s is a sure sign their efforts are being rewarded. I also hear their export markets are growing to the likes of China and Russia.

At ecofy we love finding products that are tapping into the growing green market. We see it as a win-win for all, your business but perhaps more importantly our environment.  Let our enthusiasm and expertise help your business go after these markets too. Pop us an email at una@ecofyenvironmental.com or call on 07428 426618. We will continue to  promote other ways for your business to develop its green credentials on our website so please do follow our blog.


Promote Your Green Credentials

[Upping Your Green Game – Part 3]Woman shopping at the supermarket

Companies are increasingly marketing the environmental credentials of their products to win the hearts of consumers keen to do their bit to save the planet. Consumers are choosing with their pennies and cents to buy from companies that are trying to do better by the earth.

  • 54% of consumers say that they are buying more environmentally responsible products compared to two years ago.

But for consumers the sustainable or green choice is often harder to find. 64% of consumers find it difficult to know which products are better for the environment. The solution to increasing the uptake of more sustainable choices lies in making these choices easier for consumers. And that is where your business can come in.

Much like when consumers started to be more concerned about the ingredients in their food which resulted in mandatory food labelling coming into force, consumers are now seeking answers to things like whether their packaging is recyclable; has the manufacturer considered alternative less polluting methods of production etc. Can any business really say they want to lose out on more business?

  • Only 20% of consumers believe companies are doing enough to promote environmental friendly options.

So how might your business attract these customers?

One of the easiest ways is through labelling. Labelling makes the customer’s choice in favour of your product easy. Now while there are numerous types of labels out there it is important to obtain a label with some clout. While stamping ‘Organic’ on something may sell a certain number of products, many consumers aren’t buying this type of ‘greenwashing’. Those who are willing to pay a premium for environmentally friendly goods are looking for more than this. Environmental claims and labels must be credible to consumers, clearly understood, and genuinely reflect a benefit to the environment. Check out the growing reputable labelling scheme EU Ecolabel.


The EU Ecolabel scheme is a voluntary labelling scheme designed to help consumers identify products with the lowest environmental impact. Check out one company’s journey to obtain their EU Ecolabel: Disposables UK Group

For food producers, there are a range of different voluntary labels related to the environmental impact of food. Labels often focus on single environmental issues like ‘organic’. But there is increasing interest in reducing the environmental impact of food across a range of environmental indicators to improve the sustainability of our food supply long term.

Go get those new consumers. And if you need advice on finding a suitable labelling scheme contact us here at ecofy. I can be reached at una@ecofyenvironmental.com or 07428 426618 for a chat about what would really be involved.